As summer comes to a close and kids return to school, many people are turning their attention back to therapy. This seasonal shift often brings a renewed focus on personal growth and mental health, making it a prime time for those in our field.

Recent data from Google Analytics shows that the next 2-3 months typically see some of the highest search volumes of the year for people looking for therapists. What does this mean for you? With the right marketing strategies in place, this period could bring a significant influx of clients your way.

Some refer to this trend as the "September Surge" 🚀

I've heard from many interns in my co-practicing collaborative who are now reaping the rewards of their hard work—finally seeing their efforts translate into a steady flow of clients. Additionally, therapists who started implementing solid marketing strategies earlier in the year have reported that their summer was not only steady but busier than ever, thanks to having a strong marketing foundation in place 🙌🏻

So, what are the most effective ways to market yourself during this time?

1. Create a Well-Designed, User-Friendly Website: First impressions matter. People often decide within seconds whether they want to stay on a website or move on. A clean, easy-to-navigate site can make all the difference.

2. Optimize Your Google Business Profile: Simply having a profile isn’t enough. Regular updates, collecting reviews from colleagues, and keeping your information current can significantly boost your visibility.

3. Craft a Compelling Bio on Therapist Directories: Your bio should speak directly to potential clients’ pain points and struggles. Make it engaging, add a video, and include a professional headshot to help clients connect with you from the start.

These are just a few strategies to help you get started on filling your caseload and moving toward consistent 10k+ months as a therapist. With the "September Surge" approaching, now is the perfect time to ensure your marketing efforts are in top shape so you can make the most of this opportunity.